AR&More

In armore we create engaging augmented reality effects and hot social media content for brands

Official lens creative partner

Our AR effects portfolio

Nivea Deodorant
Packaging
Target Tracker

AR experiences are 200% more engaging as they multiply reality*

*source: Think with Google

Target Tracker

Target tracker

Nivea Deodorant
Packaging
Target Tracker

AR experiences are 200% more engaging as they multiply reality*

*source: Think with Google

Target tracker

Animated 3D characters Instagram filters

for Ibn Battuta Mall

Ibn Battuta Mall is a unique shopping and entertainment destination in Dubai. Inspired by the travels of Ibn Battuta the mall has 6 different courts designed to reflect the cultures of different countries from Egypt to China. We have created a collection of 6 AR Instagram effects, one for each court of the mall. The collection included costumed face filters, animated 3D animals and even a fire breathing dragon.

World object

Animated 3D characters Instagram filters

for Ibn Battuta Mall

Ibn Battuta Mall is a unique shopping and entertainment destination in Dubai. Inspired by the travels of Ibn Battuta the mall has 6 different courts designed to reflect the cultures of different countries from Egypt to China. We have created a collection of 6 AR Instagram effects, one for each court of the mall. The collection included costumed face filters, animated 3D animals and even a fire breathing dragon.

World object

Mars Hope Probe Instagram filter

for Nakheel

AR delivers 45% higher engagement than video*

*source: Think with Google

Full scene face filter

Mars Hope Probe Instagram filter

for Nakheel

AR delivers 45% higher engagement than video*

*source: Think with Google

Full scene face filter

Shoppable AR try-on Snapchat lens

for Ounass

43% of those who use their smartphone to shop expect all beauty brands to use AR*

*source: Think with Google

Snapchat

AR try-on

Shoppable AR try-on Snapchat lens

for Ounass

43% of those who use their smartphone to shop expect all beauty brands to use AR*

*source: Think with Google

Snapchat

AR try-on

Gamified Instagram filter

for PlayStation Arabia

Users spend 2-8 minutes on average across AR campaign experiences*

*source: Think with Google

AR game

Gamified Instagram filter

for PlayStation Arabia

Users spend 2-8 minutes on average across AR campaign experiences*

*source: Think with Google

AR game

Halloween Instagram filter

for Virgin Megastore

50% of those who use their smartphone to shop say brands and retailers that offer AR experiences are more innovative*

*source: Think with Google

Face filter

Halloween Instagram filter

for Virgin Megastore

50% of those who use their smartphone to shop say brands and retailers that offer AR experiences are more innovative*

*source: Think with Google

Face filter

Interactive 3D product display Instagram filter

concept for Nike

The most common reasons cited for wanting to use AR are to get a 360 degree visualization of the product and see what item looks like on the consumer*

*source: Snap Future of Shopping Global Report

Product display

Interactive 3D product display Instagram filter

concept for Nike

The most common reasons cited for wanting to use AR are to get a 360 degree visualization of the product and see what item looks like on the consumer*

*source: Snap Future of Shopping Global Report

Product display

Pop-up shop portal Instagram filter

concept for adidas

More than 1 in 3 Gen-Z will be shopping with AR by 2025

*source: Snap Future of Shopping Global Report

AR portal

Pop-up shop portal Instagram filter

concept for adidas

More than 1 in 3 Gen-Z will be shopping with AR by 2025

*source: Snap Future of Shopping Global Report

AR portal

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AR marketing consulting... closemore

MORE than a production house.
We are thought leaders in Augmented Reality marketing.

We strategise and develop
AR driven campaigns & educate brands, agencies and even students on practical applications of Augmented Reality
for marketing and e-commerce.

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Official TikTok marketing partner... closemore

TikTok is a medium of its own, deeply rooted in culture, intertwined with trends, fuelled by music and moulded into vertical full screen video format.

For some brands TikTok has proven to have the power to sell-out products, for others - it is still a mystery that remains untouched.

We are fully equipped and officially certified to help brands unlock the power of TikTok. From strategy to creative ideation, production and media buying.
‍
Don’t make ads. Make TikToks. Let’s give your audience a reason to sing and dance.

Mirdiff city centre branded effect challenge

As part of this Branded Effect hashtag dance challenge, users could choose one of the 3 different environments (diner, cinema or fashion) using hand recognition technology that triggered one of the 3 digital setups based on the hand gesture the user showed to the camera.

Results:
· organically became N1 trending effect on its launch date
· 470,000+ effect plays
· 3500+ UGC results
· 24% uplift in peer to peer recommendation
· 14% uplift in brand closeness

#KiaTechnoBeast Russia

#KiaTechnoBeast hashtag challenge with Branded Effect was aimed at giving users an opportunity to transform into virtual Kia TechnoBeast as if they live in the futuristic world of self-driving cars. Combination of 2 special gestures with the signature details of Kia Drive Wise technologies (Forward Collision-Avoidance Assist, Smart Cruise Control and Lane Keeping Assist) educated users about these Kia features in an enjoyable way

Results in one week:
· 26mln total HTC reach
· 1.2 mln UGC
· 489K creators
· 0.11% banner CTR on discover page (vs 0.03% - 0.08% benchmark)

We film trend-worthy videos and native ads that rock the platform

Mirdiff city centre branded effect challenge

As part of this Branded Effect hashtag dance challenge, users could choose one of the 3 different environments (diner, cinema or fashion) using hand recognition technology that triggered one of the 3 digital setups based on the hand gesture the user showed to the camera.

Mirdiff city centre branded effect challenge

Results:
· organically became N1 trending effect on its launch date
· 470,000+ effect plays
· 3500+ UGC results
· 24% uplift in peer to peer recommendation
· 14% uplift in brand closeness

#KiaTechnoBeast Russia

#KiaTechnoBeast hashtag challenge with Branded Effect was aimed at giving users an opportunity to transform into virtual Kia TechnoBeast as if they live in the futuristic world of self-driving cars. Combination of 2 special gestures with the signature details of Kia Drive Wise technologies (Forward Collision-Avoidance Assist,

#KiaTechnoBeast Russia

Smart Cruise Control and Lane Keeping Assist) educated users about these Kia features in an enjoyable way
Results in one week:
· 26mln total HTC reach
· 1.2 mln UGC
· 489K creators
· 0.11% banner CTR on discover page (vs 0.03% - 0.08% benchmark)

We film trend-worthy videos and native ads that rock the platform

AR try-on Gamification Engagement

Hot content production for social media... closemore

Projects for

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