Mirdiff city centre branded effect challenge
As part of this Branded Effect hashtag dance challenge, users could choose one of the 3 different environments (diner, cinema or fashion) using hand recognition technology that triggered one of the 3 digital setups based on the hand gesture the user showed to the camera.
· organically became N1 trending effect on its launch date
· 470,000+ effect plays
· 3500+ UGC results
· 24% uplift in peer to peer recommendation
· 14% uplift in brand closeness