AR-MORE is a creative tech & content studio. 
We develop high-impact, social-first content and ads.
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Augmented Reality marketing

We specialize in creating immersive experiences for the augmented world.

Our mission is to enable businesses to use a smartphone camera as a communication tool that engages audiences on social media, the web, and apps.

UGC ads

Achieve high performance and drive ROAS with swipe-stopping UGC on short-video platforms like TikTok, Reels, Snapchat and others.

Our 360 approach delivers native strategies, bespoke ideas, and professional creators making content that converts.

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iPhone-mockup
Motion Design

Bringing the impossible to life with jaw-dropping visual effects is our passion.

Manifest your brand or product with top-notch graphics to steal the show everywhere from social media verticals to digital outdoor ads.

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iPhone-mockup2
iPhone-mockup2
Virtual fashion

We create digital garments and accessories for mobile try-ons, social media content, e-commerce product display, and digital lookbooks.

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iPhone-mockup2
iPhone-mockup2
Our portfolio

AR tracking at the Dubai Frame

for Castrol

Objective: Promote the campaign ‘Portraits of Glory’ aimed at moving the automotive mechanics’ employee of the month.

Outcome: We created the first real-world AR tracking experience at Dubai Frame via Instagram filter.

Results: MENA Effie winner 2022
+3,000 sign-ups for Castrol's rewards program
+15% year-to-date increase in partner sales
16% growth in Castrol sales vs. last year

Media Innovation
Media Innovation
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AR tracking at the Dubai Frame

for Castrol

Objective: Promote the campaign ‘Portraits of Glory’ aimed at moving the automotive mechanics’ employee of the month.

Outcome: We created the first real-world AR tracking experience at Dubai Frame via Instagram filter.

Results: MENA Effie winner 2022
+3,000 sign-ups for Castrol's rewards program
+15% year-to-date increase in partner sales
16% growth in Castrol sales vs. last year

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Media Innovation

UGC performance ads

for Birkenstock

Birkenstock aimed to boost brand awareness and sales in UAE, KSA, and Kuwait using user-generated content. 

Outcome: We collaborated with two local creators to produce 14 content pieces in English and Arabic.

Results: Increased CTR, ROAS and revenue in all target markets.

UGC
UGC
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UGC performance ads

for Birkenstock

Birkenstock aimed to boost brand awareness and sales in UAE, KSA, and Kuwait using user-generated content. 

Outcome: We collaborated with two local creators to produce 14 content pieces in English and Arabic.

Results: Increased CTR, ROAS and revenue in all target markets.

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UGC

Animated 3D characters Instagram filters

for Ibn Battuta Mall

Objective: Enhance the cultural themes of Ibn Battuta Mall's six unique courts, each reflecting different countries.

Outcome: A collection of 6 AR Instagram filters  - 1 AR experience for each of the 6 courts - to engage the shoppers while they are in the mall.

Results: Increased user engagement and footfall to Ibn Battuta mall during the AR tour.

World object
World object
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Animated 3D characters Instagram filters

for Ibn Battuta Mall

Objective: Enhance the cultural themes of Ibn Battuta Mall's six unique courts, each reflecting different countries.

Outcome: A collection of 6 AR Instagram filters  - 1 AR experience for each of the 6 courts - to engage the shoppers while they are in the mall.

Results: Increased user engagement and footfall to Ibn Battuta mall during the AR tour.

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World object

Mars Hope Probe Instagram filter

for Nakheel

Objective: Celebrate the UAE Mars Hope Probe's arrival on Mars.

Outcome: An Instagram filter enabling users to record and share messages of hope from a simulated Martian surface.

Results: Boosted social media engagement with user-generated content
Highlighted the UAE Mars Hope Probe achievement

AR delivers 45% higher engagement than video
Source: Think with Google

Full scene face filter
Full scene face filter
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Mars Hope Probe Instagram filter

for Nakheel

Objective: Celebrate the UAE Mars Hope Probe's arrival on Mars.

Outcome: An Instagram filter enabling users to record and share messages of hope from a simulated Martian surface.

Results: Boosted social media engagement with user-generated content
Highlighted the UAE Mars Hope Probe achievement

AR delivers 45% higher engagement than video
Source: Think with Google

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Full scene face filter

Shoppable AR try-on Snapchat lens

for Ounass

Objective: Promote a holiday accessory collection for Ramadan and Eid through an interactive digital experience.

Outcome
: A Snapchat Lens featuring 6 accessories for try-on with a direct purchase link to Ounass.

Results: Streamlined the customer journey.


43% of consumers expect AR in beauty shopping.
Source: Think with Google

AR try-on
AR try-on
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Shoppable AR try-on Snapchat lens

for Ounass

Objective: Promote a holiday accessory collection for Ramadan and Eid through an interactive digital experience.

Outcome
: A Snapchat Lens featuring 6 accessories for try-on with a direct purchase link to Ounass.

Results: Streamlined the customer journey.


3% of consumers expect AR in beauty shopping.
Source: Think with Google

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Snapchat
AR try-on

Gamified Instagram filter

for PlayStation Arabia

Objective: Create a fun and interactive experience to promote the launch of the new PlayStation on social media

Outcome: An Instagram filter with a logo collection game in two designs: gold for Ramadan and brand colors for the rest of the year.

Results: Boosted user interaction and dwell time

Users spend 2-8 minutes on average across AR campaign experiences.
Source: Think with Google

AR game
AR game
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Gamified Instagram filter

for PlayStation Arabia

Objective: Create a fun and interactive experience to promote the launch of the new PlayStation on social media

Outcome: An Instagram filter with a logo collection game in two designs: gold for Ramadan and brand colors for the rest of the year.

Results: Boosted user interaction and dwell time

Users spend 2-8 minutes on average across AR campaign experiences.
Source: Think with Google

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AR game

Halloween Instagram filter

for Virgin Megastore

Objective: Partner with Virgin Megastore and AUD to develop a Halloween-themed AR effect for AUD's AR MORE course.

Outcome: A winning design was selected from the students' submissions, resulting in an official 2020 Halloween Instagram filter for Virgin Megastore.

Results: Boosted engagement.

50% of smartphone shoppers mark AR as an innovation.
Source: Think with Google

Face filter
Face filter
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Halloween Instagram filter

for Virgin Megastore

Objective: Partner with Virgin Megastore and AUD to develop a Halloween-themed AR effect for AUD's AR MORE course.

Outcome: A winning design was selected from the students' submissions, resulting in an official 2020 Halloween Instagram filter for Virgin Megastore.

Results: Boosted engagement.

50% of smartphone shoppers mark AR as an innovation.
Source: Think with Google

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Face filter

Сontent repurposing

for Dyson

Objective: Adapt ATL brand assets into engaging social media content.

Outcome
: 8 Reels ads in both English and Arabic developed with native techniques such as dynamic editing, opening hooks and and captions.

Results: Scaling of original ATL assets to 8 additional performance ads for social media and reaching a wider audience.

UGC
UGC
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Сontent repurposing

for Dyson

Objective: Adapt ATL brand assets into engaging social media content.

Outcome
: 8 Reels ads in both English and Arabic developed with native techniques such as dynamic editing, opening hooks and and captions.

Results: Scaling of original ATL assets to 8 additional performance ads for social media and reaching a wider audience.

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UGC

UGC performance ads

for Aramex Shop & Ship 

Aramex Shop & Ship offers shipping service from 40+ countries and low fees. 

Objective: Boost subscriptions during holiday season. 

Outcome: 8 concepts in English and Arabic with 4 creators in 3 aspect ratios, inspired by authentic TikTok content 

Results:  236% more sign-ups, 20% lower CPA in December.


UGC
UGC
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UGC performance ads

for Aramex Shop & Ship

Aramex Shop & Ship offers shipping service from 40+ countries and low fees. 

Objective: Boost subscriptions during holiday season. 

Outcome: 8 concepts in English and Arabic with 4 creators in 3 aspect ratios, inspired by authentic TikTok content 

Results:  236% more sign-ups, 20% lower CPA in December.

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UGC

Garments reels ads

for Oreo

Objective: Create dynamic reels for a limited edition Oreo merch collection without featuring any models.
Highlight close-up details of the prints while emphasizing the cultural aspects of Saudi Arabia.

Outcome: 6 Reels in both English and Arabic featuring 7 items and 4 different scenarios.

Results: Increase in reach & impressions.

Reels
Reels
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Garments reels ads

for Oreo

Objective: Create dynamic reels for a limited edition Oreo merch collection without featuring any models.
Highlight close-up details of the prints while emphasizing the cultural aspects of Saudi Arabia.

Outcome: 6 Reels in both English and Arabic featuring 7 items and 4 different scenarios.

Results: Increase in reach & impressions.

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Reels

VFX video

for Etisalat

⅓ of brands use VFX videos in their marketing.

Objective: For National Day, turn the Etisalat building into a vibrant symbol of national pride.

Outcome: Using the building's spherical top, we created a festive display with colorful balls forming a national flag as they spilled down the building.

Results: 3.655.906 plays
                 18.955 likes

VFX
VFX
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VFX video

for Etisalat

⅓ of brands use VFX videos in their marketing.

Objective: For National Day, turn the Etisalat building into a vibrant symbol of national pride.

Outcome: Using the building's spherical top, we created a festive display with colorful balls forming a national flag as they spilled down the building.

Results: 3.655.906 plays
                 18.955 likes

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VFX

AR try-on & product display

for YSL beauty  

Objective: Develop an AR experience for virtual product trials.

Outcome: An Instagram AR filter with 3D models for perfume and mascara.

Front camera: Virtual mascara try-on.
Rear camera: Place a virtual perfume bottle in physical space.

Results: Increased user engagement and dwell time of AR ads

Product display
Product display
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AR try-on & product display

for YSL beauty

Objective: Develop an AR experience for virtual product trials.

Outcome: An Instagram AR filter with 3D models for perfume and mascara.

Front camera: Virtual mascara try-on.
Rear camera: Place a virtual perfume bottle in physical space.

Results: Increased user engagement and dwell time of AR ads

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Product display
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Staying at the frontier of ever-emerging media, we share our expertise through consulting and workshops and empower businesses to convert audiences into customers in new media channels.

Our articles

WebAR's advantages for E-commerce

Augmented Reality fills the gap that shoppers have between in-person and online buying experiences. A divide that has been made...

The retail sector's success with augmented reality

One of the sectors that has invested the most in digital transformation in recent years is the retail sector. In reality, it is among the industries...

How to create a successful marketing campaign using AR

One of the best tools for helping marketers improve user engagement and traction is augmented reality. The requirement for the marketers to rely on...

Projects for
Vivo-logoFord-logoOreo-logoQNB-logoLipton-logoBaskin-logoMerendina-logoPuck-logoCastrol-logoQatar-creates-logoVodafone-logoBenefit-logo
Vivo-logoFord-logoOreo-logoQNB-logoLipton-logoBaskin-logoMerendina-logoPuck-logoCastrol-logoQatar-creates-logoVodafone-logoBenefit-logo
Noor-logoVirgin-logoNetflix-logoKIA-logoMondelez-logoPlaystation-logoAdidas-logoDanone-logoNespresso-logoPepsico-logoNivea-logoMaggi-logo
Noor-logoVirgin-logoNetflix-logoKIA-logoMondelez-logoPlaystation-logoAdidas-logoDanone-logoNespresso-logoPepsico-logoNivea-logoMaggi-logo
We really enjoyed working with you and we appreciate your prompt response to all our inquiries. The planning was impeccable, and it was evident that your team had put a lot of thought and effort into the process of creating this Instagram filter. We are really happy with the end result and have received a positive response from the client.
Elsy Bou Youness
Snr Social Media Executive
YouExperience
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I am absolutely thrilled to share my experience working with the AR More. From the very beginning, their dedication to bringing our vision to reality was evident and unwavering. Their creativity knows no bounds, and the ability to turn concepts into captivating virtual realities is truly remarkable.

Throughout our collaboration, AR More's team displayed an exceptional level of professionalism and expertise. They actively listened to our ideas and concerns, ensuring that every detail was considered and incorporated into the final product.

Working with them has been an absolute pleasure, and I wholeheartedly recommend their services to anyone seeking to elevate their brand via AR& VR offerings!
Muhammad Umar Khan
Senior Digital Executive
Nakhell Malls | Nakheel
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The partnership with AR More has been incredibly positive. All processes and deadlines have been respected and when we needed help, all the support was given to us. The expectation was beyond the expected in all terms. And the most important thing is that both we, the agency and the client, are satisfied with the final product developed, in this case the IG filter. We would certainly work with AR More again and also recommend their work to other partners and clients.
Igor Yang
Account Manager
VMLY&R